Coca-Cola and PepsiCo, will introduce new carbonated drinks that are fortified with vitamins and minerals: Diet Coke Plus and Tava, which is PepsiCo’s new offering.
I can't help but wonder if this is, partially, a response to the latest legislation that is occuring in some states to ban soft drinks in school vending machines. In our state, for instance, Governor Bill Richardson enacted a ban against certain softdrinks being sold in elementary and middle schools. I've already noticed a decrease in headaches among my students.
Pretty soon we'll be seeing people carrying their 52-ounce xtreme gulp mugs saying, "but it's healthy!"
Personally, I'm not a cola or even, for the most part, a carbonated drink fan. But if they ever come out with vitamin-fortified caffeinated Hawaiin punch, I'm all over that baby.